Tuesday, November 4, 2003
By SPENCER BERRY
Special to the News
No marketing strategy for Oregon would be complete without focusing on tourism. Tourism is our third biggest industry. Yet the amount of money we devote to promoting tourism puts us in the bottom third of states (Oregon actually ranks 46th in per capita spending on tourism marketing). That makes no sense. For every dollar we invest in promoting these environmental and artistic treasures — we get three dollars back. That is a good deal by anyone’s definition. And that’s why selling Oregon as a tourist destination is as important to me as selling Oregon as business destination.”
— Governor Ted Kulongoski, State of the State Address, Feb. 21, 2003
Given a 300 percent return on investment, we can’t afford to do anything that would jeopardize the tourism industry, and we should be doing everything we can to promote it.
Attraction of New Businesses
Most tourists come to Hood River, spend some money, and go home. Some tourists like Hood River so much that they come back, and bring their business with them.
According to studies reported in the Journal of Business Research and the Journal of Park and Recreation Administration, small businesses ranked recreation, parks and open space first among quality-of-life elements in location decisions. Several types of businesses also rated the general issue of quality of life as significantly more important than other factors, such as government incentives or availability of labor According to Dr. John L. Crompton of Texas A&M University: “The study does demonstrate that recreation, parks and open spaces are important in attracting small businesses, and areas which fail to recognize this are likely to lose them to cities that emphasize these amenities.”
Attraction of Wealthy Retirees
A relatively new industry has been recognized by economists in this country called “Retirement Migration.”
The U.S. Census Bureau predicts that by the year 2050, approximately 1 in every 4 Americans will be 65 years of age or older. That’s a significant percentage of the population, and many of them have the flexibility to relocate anywhere they choose.
Why do we want to attract affluent retirees?
If 100 retired households come to a community in a year, each with a retirement income of $40,000, their impact is similar to that of a new business spending $4 million annually in the community. They increase the tax base and are “positive” taxpayers, using fewer services than they pay for through taxes.
For example, they pay taxes to school districts but do not send children there (Note: wealthy people who own expensive vacation homes in Hood River are also very “positive” taxpayers.) Retirees transfer significant assets into local investment and banking institutions, expanding the local deposit base that can be used for commercial and industrial financing. Also, they don’t “take up” any of the available jobs.
How do we attract affluent retirees?
In a study by the Mississippi State Southern Rural Development Center, a retiree sample was asked to review 14 features and indicate their importance in the decision to move. The first three in rank order were: 1. scenic beauty; 2. recreational opportunities; 3. mild climate.
Enhancement of the Tax Base Through Raising Property Values
The Port of Hood River accurately points out that imposing building height restrictions on a given piece of property reduces the value of that piece of property. However, this detailed and factual analysis fails to consider the effect on adjacent property values. Empirical evidence shows us that by investing money in a park (i.e. building height equals 0), the value of the surrounding property is raised more than enough to offset the investment in the park. For example, after Centennial Olympic Park was built in Atlanta, Ga., adjacent condominium prices rose from $115 to $250 a square foot.
As a historic example, consider Central Park in New York City. In 1856 Frederick Law Olmsted proposed that New York City remove 10,000 parcels of land from its development plan to create a very large public park. Many people thought this would be a poor economic decision and the park proposal was very controversial. Eventually Olmsted convinced the city that the increased value of adjacent property would justify the costs, and Central Park was built. It worked. Prior to Central Park the three wards adjacent to the area provided less than 8 percent of the city’s tax revenues. After Central Park, those wards provided 33 percent of New York City’s tax revenue despite the fact that 10,000 parcels were removed from the tax rolls.
From 1856 to 1873 Olmsted tracked the value of property immediately adjacent to Central Park, in order to justify the $13 million spent on its creation. He found that over the 17-year period there was a $209 million increase in the value of the property impacted by the park, which provided tax revenues of $4 million more than the annual debt payments for the land and improvements. During this time, New York City was in the midst of one of the most severe economic depressions in our nation’s history. Countless financial institutions went bankrupt. There was widespread civil unrest and high poverty. However, as a result of building Central Park, New York City made a profit.
Why can’t we have a park on Lot 6?
The very expensive renovation to downtown Hood River didn’t cost taxpayers a dime. The waterfront landfill project didn’t cost taxpayers a dime.
Private investors in cities around the country have financed large, expensive public parks and recouped their investment by developing the surrounding land, at no cost to taxpayers. The City of Mosier received $488,900 in grant money to build a waterfront park. The Dalles received $1,145,620 in grant money for their riverfront trail.
The Port received an offer by a local private investor that would have built a park along the north side of Portway Ave. at absolutely no cost to taxpayers.
Why is the Port scaring us into thinking that if we build a park on Lot 6, our struggling citizens will be unemployed, homeless and hungry due to the costs of building and maintaining a park?
Spencer Berry lives in Hood River.
More like this story
- ‘The Secrets of Master Brewers’ book and beer discussion Thursday
- Yesteryears: Odell’s ‘long-looked-for and much wished-for waterworks system’ under construction in 1927
- ‘Reads’ kicks off
- Seed Share
- Columbia Gorge Cat Rescue offers thanks
- Abby Walker wins ‘Good Citizens’ scholarship from DAR
- YoHOHs volunteers spread joy to hospice patients
- HRVHS grad Luke MacMillan sings in Bard College song series
- Sense Of Honor: ‘They were people who stuck out their necks to help Japanese-Americans’
- HR Library hosts death care symposium
Parkdale third graders sing "12 Disaster Days of Christmas"
Welcome to your sing-able Christmas gift list. What follows is an emergency rendition of “12 Days of Christmas” – for outfitting your home or car in case of snow storm, earthquake, flood or other emergency. Read it as a simple list, or sing it to the tune of “12 Days” – you know, as in “ … and a partridge in a pear tree…” Not to make light of it, but the song is a familiar framework for a set of gift ideas that you could consider gathering together, even if the recipient already owns items such as a bunch of coats, tire chains and flashlights. Stores throughout the Gorge are stocked up on all these items. Buying all 12 days might be prohibitive, but here are three ideas for checking any of the dozen off your list (notations follow, 1-12.) The gift items needed to stay warm, dry and safe are also coded to suggest items in your abode (A) in your car (C) or both (B). 12 Gallons of Water (A) 11 Family meals (B) 10 Cans of propane (A) 9 Hygiene bags (B) 8 Packs of batteries (A) 7 Spare coats (B) 6 Bright red flares (C) 5 Cozy blankets (B) 4 Tire chains (C) 3 Flashlights (B) 2 cell phone chargers (B) 1 And a crush-proof first aid kit (B) Price ranges? Here’s a few quotes for days Three, Two, Four and Nine: n A family gift of flashlights (three will run $15-30, Hood River Supply, Tum-A-Lum) n Cell phone chargers (two will run $30-60) n Tire chains (basic set, $30, Les Schwab, returnable if unused for the winter) n Family meals ($100 or so should cover the basics for three or four reasonably well-fed days) n The home kit should be kept in a handy place near an exit, and remember that water needs to be replenished every few months. If you have a solid first aid kit already, switch out the gift idea with “and-a-sto-o-u-t- tub-for it-all …” Otherwise, it’s a case of assembling your home or car kits and making sure all members of the family know what the resources are and how to use them (ie flares and propane). Emergency situations are at worst life-threatening, at best deeply uncomfortable if you and your family are left without power for an extended period, or traveling and find yourself in a situation where you need to wait out a storm, lengthy traffic delay, or other crisis. Notes on the 12 gift ideas: 12 – Gallons of water: that’s one per person in a four-member family to last for three days, the recommended minimum to be prepared for utility outages. 11 – Easy-open packaged goods, energy bars, dried food and nuts are good things to include for nutrition. Think of what your family of four needs for three days to stay fortified and hydrated (see number 12). Can-opener also recommended 10 – If you have a propane camping stove, keep extra fuel handy. 9 – Hygiene bags: put packaged moistened towelettes, toilet paper, and plastic ties in large garbage bags (for personal sanitation) Resource list courtesy of Hood River County Emergency Management, Barbara Ayers, manager/ 541-386-1213. The county also reminds residents to Get a Kit, Make A Plan to connect your family if separated, and Stay Informed. See www.co.hood-river.or.us to opt-in for citizen alerts. Enlarge