Silverado glistens in new place

August 10, 2005

Some glittering acorns are to be found on Oak Street.

The jewelry and other adornments of Silverado stand out better in the gallery’s new location, 310 Oak.

Heather Hanst moved her seven-year-old business to new quarters in early July, and has seen double in her first month. Silverado shifted at the same time as Plenty (see story Celebrating beauty’s abundance).

“It’s made a huge difference for both of us. We’re loving it,” said Hanst, who worked as a figure skater and jewelry store manager in the 1990s before settling in Hood River in 1998.

The new location has a “new sound — we’re even playing different music than in the old store — and a new look,” she said.

“This building gives us the gallery feel we’ve always wanted,” Hanst said. “It’s a beautiful, quality building. This building has a lot of good energy. We’re all excited to be here.” Hanst said her proximity to Plenty and Kerrits has led to the informal moniker of “Style Row” for the block.

“I like that,” Hanst said.

Meanwhile, business is booming at Silverado’s Bend gallery. About two months ago, Hanst sold her Portland store, which is now called Silverado Northwest. She employs five people in Hood River and another eight in Bend, which has quadrupled its business in the past year.

The two stores complement like earrings and necklace.

“They strengthen each other,” Hanst said.

“I can take a whole line (of merchandise) and trade them between the stores. Sometimes I’ll pack up a whole line and take it to the other store, wherever there is a need. I have a lot of the same customers in Bend as in Hood River.

“What’s most important is we have the best service we can offer, like going extra lengths to special order,” she said.

The new Hood River space is similar in size to Silverado’s previous location, in Oak Street Mall two blocks west, but more linear and lends itself to displaying artists’ work.

“We’ve added additional lines at a different price point,” she said. “We’re now able to carry more exclusive, sought-after artists.” She cites Wasabi, Nava Zahavi, Dana Kellin, and Jane Diaz, and said she has been able to increase her gold jewelry offerings.

“Gold is really in style,” with new items meeting clients’ fashion sense.

“There’s really good traditional gold items out there, but we’re able to go beyond things such as gold stud earrings that are so familiar.”

Silverado is reorganized so that displays give each line a “story,” primarily carried out by varying colors in each case.

“We give each artist their own focus,” she said, admitting that the displays in the old store were “a jewelry mosh pit,” with little distinction between individual lines.

*****

Silverado, Plenty, and the cafe Doppio will hold an open house and block party, with a disc jockey providing music, starting at 7:30 p.m. on Aug. 18.

Log in to comment