ShopNBC features Fruit Company

November 2, 2011

The Fruit Company.com of Hood River receives some national exposure Friday morning.

Company owner Scott Webster will appear on Shop NBC, airing at 11 a.m. Pacific Standard Time, to present a variety of the company's fruit baskets and boxed tower sets, which can be purchased online.

Webster's appearance will mean a full-hour opportunity for the company to tell viewers about the range of products, which feature Hood River Valley-grown pears and apples, along with chocolates, nuts and a variety of other specialty items.

The company's fruit of the month selection is just one product to be shown.

"We'll get to go over each of the fruits and also sell a nine-piece tower, and a new product, chocolate-covered Comice pears," Webster said.

Webster travels to the Minneapolis studio this week; fresh selections of The Fruit Company products to be displayed on the show will be shipped close to the air date.

Items can be purchased in real time as ShopNBC airs, similar to other home shopping networks. (The Fruit Company.com was featured on QVC in 2006, but for only five minutes.)

Viewers are shown how many products are available as Friday's show progresses, allowing people to track which items are close to sold out. Webster said some of the merchandise shown on ShopNBC will be sold only during the one-hour program, but viewers can go to the show's website to place more orders.

All items shown on TV will have been shipped directly from Hood River, according to Webster.

Anyone who misses the program this month might have another chance in early December, Webster said. NBC approached The Fruit Company about eight months ago about a fall slot on the program, which is available on the Dish and DirecTV networks. Originally, they offered a September slot, but Webster successfully lobbied for the November air date, and was told the company might be invited back next month.

"We are excited about it," said Webster. "If we hit November and go on again in December, that means two times people will have seen us."

"If it sells really well, we're scheduled to be back on Dec. 5," Webster said.

"(NBC) had wanted to get us on sooner,"?he said. "We wanted the launch to be close to the time slot when our biggest orders go out."

That's December, though the entire fall and winter are busy times for The Fruit Company, which saw a revival year in 2010 after a 2008-09 slump that matched the national economic decline.

"The number of buyers who consummate an order goes way up in December," noted Webster, who founded the company in 1999 with his brother, Addison.

Friday's showcase will include the following fruit: Jonagold apples, Comice pears, apricots, pluots, Rainier cherries, Oregon blueberries, scarlet nectarines, and green d'Anjou pears.

"We are very excited by this opportunity to showcase our local fruit in the baskets and towers," said Becky Betty, who handles partner development for The Fruit Company.com.

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Parkdale third graders sing "12 Disaster Days of Christmas"

Welcome to your sing-able Christmas gift list. What follows is an emergency rendition of “12 Days of Christmas” – for outfitting your home or car in case of snow storm, earthquake, flood or other emergency. Read it as a simple list, or sing it to the tune of “12 Days” – you know, as in “ … and a partridge in a pear tree…” Not to make light of it, but the song is a familiar framework for a set of gift ideas that you could consider gathering together, even if the recipient already owns items such as a bunch of coats, tire chains and flashlights. Stores throughout the Gorge are stocked up on all these items. Buying all 12 days might be prohibitive, but here are three ideas for checking any of the dozen off your list (notations follow, 1-12.) The gift items needed to stay warm, dry and safe are also coded to suggest items in your abode (A) in your car (C) or both (B). 12 Gallons of Water (A) 11 Family meals (B) 10 Cans of propane (A) 9 Hygiene bags (B) 8 Packs of batteries (A) 7 Spare coats (B) 6 Bright red flares (C) 5 Cozy blankets (B) 4 Tire chains (C) 3 Flashlights (B) 2 cell phone chargers (B) 1 And a crush-proof first aid kit (B) Price ranges? Here’s a few quotes for days Three, Two, Four and Nine: n A family gift of flashlights (three will run $15-30, Hood River Supply, Tum-A-Lum) n Cell phone chargers (two will run $30-60) n Tire chains (basic set, $30, Les Schwab, returnable if unused for the winter) n Family meals ($100 or so should cover the basics for three or four reasonably well-fed days) n The home kit should be kept in a handy place near an exit, and remember that water needs to be replenished every few months. If you have a solid first aid kit already, switch out the gift idea with “and-a-sto-o-u-t- tub-for it-all …” Otherwise, it’s a case of assembling your home or car kits and making sure all members of the family know what the resources are and how to use them (ie flares and propane). Emergency situations are at worst life-threatening, at best deeply uncomfortable if you and your family are left without power for an extended period, or traveling and find yourself in a situation where you need to wait out a storm, lengthy traffic delay, or other crisis. Notes on the 12 gift ideas: 12 – Gallons of water: that’s one per person in a four-member family to last for three days, the recommended minimum to be prepared for utility outages. 11 – Easy-open packaged goods, energy bars, dried food and nuts are good things to include for nutrition. Think of what your family of four needs for three days to stay fortified and hydrated (see number 12). Can-opener also recommended 10 – If you have a propane camping stove, keep extra fuel handy. 9 – Hygiene bags: put packaged moistened towelettes, toilet paper, and plastic ties in large garbage bags (for personal sanitation) Resource list courtesy of Hood River County Emergency Management, Barbara Ayers, manager/ 541-386-1213. The county also reminds residents to Get a Kit, Make A Plan to connect your family if separated, and Stay Informed. See www.co.hood-river.or.us to opt-in for citizen alerts. Enlarge



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