NYC Sub Shop celebrates 25 years in Hood River

Chris Emerson, left, and Andrew Deenik pause from making the hundreds of sandwiches they served to hungry customers during New York City Sub Shop’s 25th anniversary celebration on Wednesday. Deenik, who opened the shop 25 years ago, is selling the business to Emerson, who has managed the shop for the past 10 years.

Photo by Ben Mitchell.
Chris Emerson, left, and Andrew Deenik pause from making the hundreds of sandwiches they served to hungry customers during New York City Sub Shop’s 25th anniversary celebration on Wednesday. Deenik, who opened the shop 25 years ago, is selling the business to Emerson, who has managed the shop for the past 10 years.

In April 1989, Andrew Deenik rolled into Hood River for his first time in Oregon from Jackson Hole, Wyo. He came to open what has now become one of Hood River’s signature lunch spots.

New York City Sub Shop opened its doors to its customers 25 years ago this April on Wasco Street, with a simple philosophy: “Good Food Fast.”

“We have seen many families grow up on our food,” said Chris Emerson, the shop’s manager for the last 10 years. “We are proud of our product and have developed a core of supporters that grows with each sandwich we serve.”

Always true to its simple beginnings, 25 years has not changed the shop much. “When something works, it works and there is no sense in messing with success,” said Emerson.

An homage to its history and roots, the shop is adorned with hand-painted art depicting not just the NYC Sub Shop’s culture but Hood River’s. The stairwell is lined with 25 years’ worth of well wishes and pictures from customers and fans across the country.

On Wednesday, NYC Sub Shop rolled back its prices, offering half-price subs to its loyal customers in celebration of 25 years in Hood River. Lines were out the door and the shop sold out by 2:30 p.m., selling a total of 750 subs.

The 25th anniversary marks a bittersweet transition at NYC Sub Shop, though, as Emerson, longtime employee and baker at the shop, recently purchased the Hood River location from Deenik and co-owner Bruce Tlougan, with his wife, Kelly.

“We are so grateful to be able to continue the legacy and family tradition that New York City Subs has brought to Hood River. The Sub Shop has been a part of our lives and our family’s life for the last decade and we are committed to its continued growth and success,” said Kelly Emerson.

Though the owners have changed, customers can expect the exact same experience and food they’ve enjoyed for years at the shop. Deenik said he and Tlougan are proud to sell their business to the Emersons and thanked employees Jennie Mansfield, David White and Kelly Stockard for doing “an amazing job.”

“To honor the tradition of in-house ownership, we feel that Chris is an excellent choice to continue the 25-year tradition in Hood River,” Deenik said.

New York City Sub Shop is located at 1020 B Wasco St. near the Waucoma Building. It is open seven days a week at 10 a.m. and its menu is available online at

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Parkdale third graders sing "12 Disaster Days of Christmas"

Welcome to your sing-able Christmas gift list. What follows is an emergency rendition of “12 Days of Christmas” – for outfitting your home or car in case of snow storm, earthquake, flood or other emergency. Read it as a simple list, or sing it to the tune of “12 Days” – you know, as in “ … and a partridge in a pear tree…” Not to make light of it, but the song is a familiar framework for a set of gift ideas that you could consider gathering together, even if the recipient already owns items such as a bunch of coats, tire chains and flashlights. Stores throughout the Gorge are stocked up on all these items. Buying all 12 days might be prohibitive, but here are three ideas for checking any of the dozen off your list (notations follow, 1-12.) The gift items needed to stay warm, dry and safe are also coded to suggest items in your abode (A) in your car (C) or both (B). 12 Gallons of Water (A) 11 Family meals (B) 10 Cans of propane (A) 9 Hygiene bags (B) 8 Packs of batteries (A) 7 Spare coats (B) 6 Bright red flares (C) 5 Cozy blankets (B) 4 Tire chains (C) 3 Flashlights (B) 2 cell phone chargers (B) 1 And a crush-proof first aid kit (B) Price ranges? Here’s a few quotes for days Three, Two, Four and Nine: n A family gift of flashlights (three will run $15-30, Hood River Supply, Tum-A-Lum) n Cell phone chargers (two will run $30-60) n Tire chains (basic set, $30, Les Schwab, returnable if unused for the winter) n Family meals ($100 or so should cover the basics for three or four reasonably well-fed days) n The home kit should be kept in a handy place near an exit, and remember that water needs to be replenished every few months. If you have a solid first aid kit already, switch out the gift idea with “and-a-sto-o-u-t- tub-for it-all …” Otherwise, it’s a case of assembling your home or car kits and making sure all members of the family know what the resources are and how to use them (ie flares and propane). Emergency situations are at worst life-threatening, at best deeply uncomfortable if you and your family are left without power for an extended period, or traveling and find yourself in a situation where you need to wait out a storm, lengthy traffic delay, or other crisis. Notes on the 12 gift ideas: 12 – Gallons of water: that’s one per person in a four-member family to last for three days, the recommended minimum to be prepared for utility outages. 11 – Easy-open packaged goods, energy bars, dried food and nuts are good things to include for nutrition. Think of what your family of four needs for three days to stay fortified and hydrated (see number 12). Can-opener also recommended 10 – If you have a propane camping stove, keep extra fuel handy. 9 – Hygiene bags: put packaged moistened towelettes, toilet paper, and plastic ties in large garbage bags (for personal sanitation) Resource list courtesy of Hood River County Emergency Management, Barbara Ayers, manager/ 541-386-1213. The county also reminds residents to Get a Kit, Make A Plan to connect your family if separated, and Stay Informed. See to opt-in for citizen alerts. Enlarge


shadowjade says...

What hasn't changed:

**It's as mediocre and overpriced as it ever was.**

Posted 12 April 2014, 9:56 p.m. Suggest removal

amandalynnsmom says...

The anniversary celebration was so much fun. Loyal and dedicated customers lined up outside waiting for their favorite sandwiches to be delivered. With as many sandwiches as were sold, there is no doubt the love shared for NYC Subs from Hood Riverites. Great job NYCSS!

Posted 15 April 2014, 7:33 a.m. Suggest removal

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